Business Plan Essay Example | Topics and Well Written Essays - 5000 words

Business Plan - Essay Example The Competition 8 6.1 Key Competitors 8 6.2 Competitive Analysis: SWOT Analysis 8 7. Commercialisation Plan 10 7.1 Overall Business Strategies 10 7.2 Sales Strategy 10 7.3 Key Marketing Strategy 10 8. Management 11 8.1 The current team and their roles 11 9. Financial Projections 12 9.2 Sources of finance 12 9.3 Profit & Loss Statement 13 9.4 Cash Flow Statement 15 REFLECTIVE LEARNING: 16 Week 1 16 Week 2: 17 Week 3 18 Week 4 19 Week 5 19 Week 6 20 Week 7 21 Week 8 22 Week 9 23 Week 10 23 REFERENCES: 25 1. Executive Summary The aim of this business plan is to produce a comprehensive report on creating a football events committee that becomes a major attraction for all the football fans on the various campuses such as (Add names of the campuses), providing quality equipment as well as an unparalleled experience for the participants. The aim is to steadily build it into a business that will not only cater to the football fan base but will also incorporate other activities which might in terest our consumers into the sports events later on. Through the extensive research explained later during this report, it can be forecasted that this business will grow over time and help us generate a fan base of sports enthusiasts. The customer base of the business at the start will be the football fanatics at the school, and as the committee starts to gain popularity, the customer base will increase to include the basketball, tennis and all the other sports fans as well as a secondary target market, which will include the participants as well as the spectators who enjoy watching sports. This segmentation has been formed after conducting a market research by the use of questionnaires. By gaining sponsorship from various interested organizations to provide financial backing as well as collaborating with Action for Southern Africa (ACTSA), the events will be marketed creatively to provide the business’s customers with a complete package which gives them value for money. 2. Objectives For Year 1, the objectives include creating introductory awareness of the football club by putting up posters at various strategic as well as relevant locations where they can be made accessible to the target audience. Also, recognition can also be generated by word of mouth, or the favourable opinion by the customers of the business. This could be through Facebook could prove to be a vital tool in this regard as it can help spread out the word to the target market; that cannot be reached otherwise by employing the other market tactics (Muske, Stanforth and Woods, 2010). According to the forecasts made, which will be mentioned in the financial part, the sales projections of the ACTSA wrist bands as well as badges is estimated to be 25 each, whereas participants per events is proposed to be 80, leaving the business with a minimum total revenue of ?300 per event. The profit per event is estimated to be ? 300. The request for sponsoring the sports events has been responded b y Student union as well as Aqua Burst so far. By Year 2, the football club is likely to be substantially established through the employment of the advertising techniques mentioned above. A website could now be created in order to gain popularity as well as to give vital information about the business to the customers. Again, according to the forecasts made in the financial part of the business plan, we can estimate that the sales of the ACTSA wrist bands as well as the badges are projected to reach 200 each, while the participants per event will increase to around 150 per event. The total revenue per event will increase to a minimum of ?1000, while the profit generated per event is expected to be ?600. The sponsors likely to endorse the football club