The Influences of Mass Media on Health Trends - 2403 Words

The mass media consists of many sources of communication such as newspapers, magazines, television and radio, amongst other media outlets, of which are used to inform, educate, influence, and entertain an audience. These forms of communication help construct a person’s perception because the media use platforms to influence opinion, of which is made possible due to how the media organisations use their resources. The modern media are able to change people’s perspectives by introducing them to â€Å"modern† knowledge. In particular, the media has a great influence on health trends, due to them being the main source of information to the public, and therefore they have a greater responsibility to present the facts because irresponsible reporting can result in consequences, such as widespread moral panic, financial failure for businesses and may potentially be life threatening. Evidence to support this statement comes from the increase of the term ‘obesity epidemic’ used by the media, in particular The New York Times, of whom covered this throughout 751 reports between 1990 and 2001. The ‘obesity epidemic’ caused a moral panic amongst the public because the media defined it as a social issue due to the news story being less significant to theme. The information presented is influential to the public as it shapes their perception towards obesity. However, the media tend to portray overweight individuals negatively, of which reinforces stigma and ultimately results in theShow MoreRelatedMass Media and Popular Culture1367 Words   |  6 PagesHow has mass media a created a relationship among popular culture, mass media and different forms of dissemination? Mass media is any form of communication used to reach a large group of people. There are different types of media; examples of media are magazines, movies, television, books, recording devices, radio and the internet. As time goes on, new and improved technology is developed in the mass media industry for communicating and entertainment purposes. As mass media continues to grow andRead MoreIntroduction to Popular American Culture1069 Words   |  5 Pagesour attitudes habits and actions; it is generations of handed down customs and practices (Wilson, 2001). Popular Culture Inventory The mass circulation of items from areas such as dining, fashion, sports, film, music, health, beauty, and entertainment has a major impact on many American families. Pop culture artifacts from these categories used daily influence our actions. In a recent collection of items and observation of diverse advertisements, I investigate what it is about advertisements thatRead MoreArgumentative Research Paper On Childhood Obesity1555 Words   |  7 PagesENG 120 Advanced Composition M. Barnes June 11, 2017 Health has become a very popular topic in today’s society; how to lose weight, healthy body mass index, proper foods to eat to give your body nutrition, certain exercises to help lose weight here or gain muscle there, lower prices for a gym memberships, it seems to be a topic we are hearing about all the time now. However, there seems to lack of conversation about the health of the younger generation. Obesity among children is a growingRead MoreThe Effects Of Mass Media On Our Society1471 Words   |  6 Pagesalert system activates an urgent bulletin to galvanize the community for assistance and safety. Today, mass media has undergone a significant change in terms of how they reach out to the public. During the early 19th century, the dominant form of media was the printing press through newspapers, magazines, and books. Eventually, the late 19th century throughout the 20th century, broadcast media provided easier access for entertainment, political issues, and current events gathering families aroundRead MoreEssay about Movie Icons1614 Words   |  7 PagesIn the early 20th century, women idolized movie icons such as Marilyn Monroe and Camille Clifford. Around 1900s, Camille Clifford started the trend where the standards of beauty were set around 140 pounds, at 5’4† feet tall. Back then, the ideal female body is by having a smaller mid-section (e.g. hourglass ideal/corsets). Marilyn Monroe’s tiny waist and seemingly large bust line triggered female fans to start to engage more on physical activities. The outburst on slender-looking portrayal of body-imageRead MoreMass Media1036 Words   |  5 Pageslast five decades or so, the media and its influence on the societies, has grown exponentially with the advance of technology. First there was the telegraph and the post offices, then the radio, the newspaper, magazines, television and now the internet and the new media including palmtops, cell phones etc. There are positive and negati ve influences of mass media, which we must understand as a responsible person of a society. Before discussing the influence of mass media on society it is imperativeRead MoreMedia s Effect On Teens986 Words   |  4 PagesThe American media industry generates approximately 600 billion dollars annually through its programming and advertisements. The economic system of the United States and tough market competition have led to a massive media boom, and being the largest industry in the United States in terms of revenue, The media have been successful in corrupting people’s mind, with young teens being the largest group of victims. In the current situation, our economic, social and political decisions are widely beingRead MoreThe Impact Of Mass Media On Youth And Society1378 Words   |  6 PagesThe Impact of Mass Media on the Youth and Society Nowadays, the issue of mass media has caused much debate in the modern society, as well as mass media is becoming more important as a component that negatively affects the behavior of young people. There are many other factors, such as micro-environment, economic instability, the decline of moral values affecting children and young people and encourage them to commit unlawful acts. However, unlimited access to the Internet, mobile phone use in theRead MoreTodays Unrealistic Body Expectations1311 Words   |  5 Pagesslim and fit. Society has a profound effect on many people, making them feel insecure about their own bodies. The mass medias use of such unrealistic images sends an implicit message to men and women that to be considered good looking they must partake in unhealthy diets, extreme exercises and unhealthy body modification enhancers, which in turn can have detrimental effects on one’s health. Such standards of beauty and appearance are almost completely unattainable for most men and women and most ofRead MoreAnalyzing Violence and Crime in USA1357 Words   |  5 Pagesspecifically at the youth of this country and the effects that are produced because of their behavior. Essentially, this essay will try to communicate how the proliferation of violence committed by American youth demonstrates tight connections among culture, media, and capitalism creating unique circumstances that result in excessive violence and rage relative to other youth around the world. This essay will first introduce the subject of juvenile crime and youth violence and indentify similarities to these

Society Divided By Sexual Education Program Essay

In Panama, just last year, more than ten thousand teenagers became pregnant, leading to high rates of school dropouts and increasing poverty in certain areas of the country. In her article â€Å"Society Divided by Sexual Education Program,† journalist Rosalia Simmons exposes the different perspectives the Panamanian society has regarding the law 61, which consists of the implementation of a sexual education subject in the curriculum of all the schools in Panama, whose main target is students from age 5 to 18 (Simmons). Thousands of people protested all throughout the country; the civil society was enraged at the prospect of the approval of law 61, which according to sociologist Dr. Olmedo Garcia, sought to decrease the rate of teenage pregnancies, STDs, and to defend a somewhat progressive look on polemic matters as gender identity and gender roles (Garcia). However, adolescent pregnancies and STDs have become a major social issue, since the figures increase every year. In order to help the country, UNFPA (the United Nations Fund for Population Activities) asked Panama to start imparting courses on sexual education through the different school levels. Since the UNFPA suggested this be done, it would be wise to wonder whether this new sex education program has also been implemented in other countries. If so, has it really helped improve teen pregnancies and STDs rates? Dr. Garcia affirms that sex education is indeed crucial for the improvement of the problems of STDs and unwantedShow MoreRelatedHow Far Should Schools Teach Sex Education978 Words   |  4 PagesHow Far Should Schools Teach Sex Education The condoms display in the Hidden Heroes: the Genius of Everyday Things exhibit is a showcase that would cause an individual to wonder about adolescents’ overall knowledge of human sexuality. In today’s society, children are susceptible to learning about such a delicate topic not only from their families and peers, but through the media as well. These sources often provide misrepresentations of the information due to ignorance and biased views. ThereforeRead MoreSex Education And Sexual Education991 Words   |  4 Pagesteachers, parents, media, or other sources. At some point most individuals receive an account of sex education. These lessons, connections, and knowledge we acquire impact our ideas about sex. The subject of my interview, whom we’ll refer to as Jessica, was no exception. Jessica is a 21-year-old, who grew up in a small, conservative North Carolina town. The public schools she attended taught sex education from an abstinence perspective and used scare tactics to deter the students from having sex. HoweverRead MoreThe Healing Circle Is Valuable Technique1694 Words   |  7 Pagespersonal experiences, and to ensure the community says connected to one another. An organization that uses healing circles to connect individuals is called the Community Holistic Circle Healing. This organization uses healing circles as a response to sexual abuse in Aboriginal communities (Bushie, 1999). The specific goals of the healing circle are, â€Å"to begin the healing process, to promote understanding, to prevent or solve problems, to build trust, to respect each person and oneself, to share commonRead MoreTeen Pregnancy: A Problem for Society1195 Words   |  5 PagesThe problem with teenage pregnancy is it requires intervention from society. This debate is from the perspective of teens, and absent from the medical, ethical, and political views on teen pregnancy. According to Jewell, Tacchi, Donovan, (2000), teen pregnancy is not a problem for teens themselves but more of a problem for society. The large numbers of unintended pregnancies are among unmarried teens. A number of teens do not want to become pregnant, although some are not opposed and other hasRead MoreEssay Conflicting Perspective in The Great Gatsby1205 Words   |  5 Pageswere running ramped drink and being promiscuous. Modernists were out to seek personal freedoms, such drinking, sexual experimental, women coming out of their stereotypical roles of being reserved and prude. Classes divided because some people had inherited wealth and other had work hard to earn their money. In The Great Gatsby, a novel by F. Scott Fitzgerald, these controversies that divided the generations of the 1920s included prohibition, and the right to personal freedoms and compares and contrastRead MoreThe United Nations ( 1993 ) Defines Violence Against Women1618 Words   |  7 Pageslikely to result in, physical, sexual or psychological harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or in private life. While wome n are not the only victims of sexual violence, Perreault Brennan (2010) state â€Å"of the sexual assaults reported by respondents to the GSS, 70% involved a female victim† (p. 11). Women between the ages of 18-24 have a higher rate of self-reported sexual violence (Perreault BrennanRead MoreEthical Issues in Education Essay example1736 Words   |  7 PagesCode of ethics act as a promise to protect and support the safety of individuals in society, supports as a leading light it help the supporters of an occupation, resolve ethical problems and act as a protector the community. A code of ethics discloses and conserves the current viewpoint professionals on in what way to make ethical decisions. It stresses importance on obligation to moral values and vital beliefs. Application of a code of ethics helps us to guarantee that members of the professionRead MoreIs Sex Education Necessary in School?1123 Words   |  5 PagesIs Sex Education Necessary in School? By: Zainul Jum’ah Introducing sex education in the schools of India is an important issue. A 2007 ministry of women and child development study shows that over 50 percent of children are sexually abused. Sex is still considered a taboo in India. Parents feel embarrassed to talk openly with their children in this regard. Due to the ignorance of sex education they fall victim to AIDS and other sexually transmitted diseases. Many NGOs are trying to create awarenessRead MoreEssay on Abstinence vs. Comprehensive Sex Education1339 Words   |  6 PagesIt has been almost thirty three years since the first federal funding was put to use in â€Å". . . sex education programs that promote abstinence-only-until-marriage to the exclusion of all other approaches . . .† according to the article â€Å"Sex education† (2010) published by â€Å"Opposing Viewpoints in Context;† a website that specializes in covering social issues. Since then a muddy controversy has arisen over whether that is the best approach. On one hand is the traditional approach of abstinenceRead MoreEth 125 Discrimination Worksheet Essay607 Words   |  3 PagesWorksheet ------------------------------------------------- Associate Program Material Discrimination Worksheet Write a 100- to 200-word response to each of the following questions. Provide citations for all the sources you use. * What is discrimination? How is discrimination different from prejudice and stereotyping? Discrimination comes in different forms.   It can be direct when someone’s gender, ethnicity, faith, sexual orientation, age, disability or being transgender is used as an explicit

A Nation s Culture Of The Heart And The Soul Of Its People

Introduction of Hypothesis: â€Å"A nation’s culture resides in the heart and in the soul of its people.† This still stands true even in modern-day society, where things are rapdily changing, and starkly different from the past. However, in today’s world, the increased awareness of foreign culture as a result of globalisation causes the loss of local culture in terms of support given to local artistes. In this context, what exactly is local, and what is our own local flavour? Looking at xinyao, there might be a hint of local flavour in it. ‘Xin’ which comes from Singapore in Chinese, and ‘yao’ which comes from song in Chinese, literally translates to Singapore songs, and can be said to be a cultural legacy and a valued heritage. They are songs written about Singapore by Singaporeans. They are songs that are close to everyone’s hearts in Singapore, and songs that are ‘very Singapore ’. This is what is meant by local flavour – songs that represent Singapore and songs that everyone can relate to. Whereas, culture would be the social behaviour of the country’s citizens and globalisation would be the interaction and integration of those from different nations. Effect of Globalisation and Significance of Issue: A feature of current era globalisation is its unparalleled acceleration and intensification in the global flow of capital, labour and information. The impact of such is that across the globe, homogenous, and international cultures are easily transmitted. Across citiesShow MoreRelatedMission : A Holistic Gospel Of The Kingdom Of God1439 Words   |  6 Pagesall nations, baptizing them in the name of the father and of the son and of the Holy Spirit, and teaching them to obey everything I have commanded you. 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Not only does he describe the ac tual, physical continent of Africa as â€Å"so hopeless and so dark, so impenetrable to human thought, so pitiless to human weakness†, (Conrad 154) as though the continent could neither breed nor support any true human life. Conrad lived through a time when European colonies were scattered all over the world. This phenomenon and the doctrine of colonialism bought into at hisRead MoreThings Fall Apart Colonialism Essay1267 Words   |  6 Pagespolicy or practice of taking over a country and changing it economically. This relates to the book Things Fall Apart by Chinua Achebe, because the book itself is based off of colonialism and different types of cultures and people. I agree that colonialism strips the person of their cultures and soul. â€Å"By the late nineteenth century, Europe was engaged in â€Å"the scramble for Africa,† a competitive effort to colonize the continent and gain control of its natural resources. 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Ralph Waldo Emerson was the leading American

Strategic Planning Analysis of Westpac Corporation

Question: Discuss about theStrategic Planningfor Analysis of Westpac Corporation. Answer: Introduction The occurrence of economic extremes has negatively impacted the performance of most businesses. The banking sector is one of the major areas that have promoted entrepreneurial activities in the most parts of the globe. For instance, the initiative of offering cheap loans to encourage investors in Australia created a new generation of individuals who were motivated to acquire economic independence. However, despite the sector being the backbone of economic developments in a country, the industry faces a broad range of challenges. For instance, the industry faces fierce competition from other banks and financial institution, then, sometimes, the State formulation of unfavourable regulations regarding the interest rates the institutions are required to charge its customers (Grant, et al. 2011). In overcoming some of the challenges, Westpac Banking Corporation has established various strategies that have relatively given it a competitive edge over the rivals. For instance, the company has aligned its business objectives with customer segments by having customer facing divisions (Grundy, 2006, p.213-239). These segments include consumer banks, which handles sales and consumer customers. The second division is Business Bank, which handles small to medium enterprises, agri-business, and commercial clients. The third category is BT Financial Group Australia section deals in the business of wealth and insurance. The fourth division is Westpac New Zealand which offers a range of financial services to institutions, business and consumer customers in New Zealand. Then, finally, the Westpac Institutional Bank provides some financial services to government, institutions, corporate and commercial customers connecting Australia and New Zealand. This diversification of business portfolio s is instrumental in propelling the company towards success. The complexity in the banking industry imperatively requires companies to establish a clear strategy for them for growth. It is the method Westpac has regularly applied to achieve the status it has now. Contrary to which inefficiencies in the operations will enter the company and a culture of laxity may enter the organization (Nongo, et al. 2012). Ineffective operational strategies symbolize inadequate employees focus and the company will eventually lose direction. Consequently, the organization will lose the competitive edge. Further, understanding the vision, mission, core values and objectives acts as a roadmap for directing the organization towards the right course. In addition, the analysis of the internal and external environment is essential for coming up with a strategy that will help improve the performance of a corporation and guide it towards prosperity (Rothaermel, 2008, p. 201-225). Therefore, the paper has explored the strategic planning for Westpac Banking Corporation. The discussion has analyzed the companys vision, mission and values statements and their appropriateness to the achievement of the primary objectives. In addition, the paper has covered the goals of the bank and its appropriateness. Furthermore, the internal and external environments have been addressed to find out the companys strength and weaknesses to aid in the development of operational strategies that best suits the business (Thompson, et al. 2014). Westpac Corporation and the Industry As earlier noted the bank is among the top four financial institutions in Australia. The thirteen million customers apparently show how pretty well the bank is performing. The extended stay in the industry gives it a good reputation and image and also enhances the build of trust by customers. The justification of the postulation is based on the current performance of the company. If it could be an exploitative company, the number of customer base could be small. Also, the company could not have grown to this level. It is therefore quite clear that Westpac Corporation is a well-established organization, with a strategic focus and gives priority to customers interests (Kitchen, Burgmann, 2015, p.212-216). In Australia, the banking industry is competitive. The competitiveness emanates from the fact that Australia has so many banking and financial institutions. In the event a bank fails to offer best services to its clients, the risk of losing a significant number of the customers to the competitors is so high that may negatively impact on its performance (Hemmatfar, et al. 2010). Besides competition, the industry is faced by economic extremes. The economy of Australia varies with seasonal changes. Since banks performance depends on the steadiness of the economy. Notably, a reduction in the entrepreneurial actions automatically affects the banks. Therefore, the establishment of effective strategies and substantial support by the employees at the implementation guarantees the success of a banking institution or any other company. Vision, Mission and Core Values of Westpac Banking Corporation The vision statement for Westpac Banking Corporation is to emerge as the worlds great financial services provider, helping customers, communities and people to prosper and grow. The mission statement is to be a leading provider of financial services in the Australian and New Zealand Markets. This mission and vision statement is appropriate for the organization in that it enables the company to compete in the banking industry favourably. The system has embedded the company core values in the culture to support the customers. These values encourage teamwork, which ensures working together to deliver the best to the customers and delighting customers where they seek to put a keen eye and moderations so that they can understand their expectations. Another value is courage, where the Westpac team will be bold enough to handle change, not fearing the new way of conducting activities (Ireland, et al. 2008). Finally, they have a value to seek business, team and personal achievement. These values are well suited for Westpac Banking Corporation since they give consideration to all aspects of the organization that is necessary for the growth and again align with the vision and mission of the organization. The compatibilities of the values with organization objectives create efficiency and maintain workers focus on meeting the companys key aims. Objectives of Westpac Banking Corporation Objectives give direction and show the focus and the right way to follow. The objectives should be reviewed every year to ensure that the organization copes with the changing business environment. It helps to balance the risks and returns thus promoting growth. Westpac Banking Corporation has various objectives in line with performance. It looks forward to being the most performing bank in Australia. Also, it is determined to: achieve a management balance between returns, growth, and productivity, to maintain high capital levels to gather for stakeholders requirements, to improve funding types to fund diversity for customers and to maintain asset portfolio. These performance objectives aim at improving the performance and sustainability of the business (Hill, 2008, p. 423-440). Further, the Corporation has objectives in line with the service leadership. These objectives are to: provide the best customer experience regarding products and services offered by the organization, to work on the context-based experiences of the client, to acquire new customers. These objectives are to ensure that the organization gets a good number of clients and that get to be the best experience in the organization. The organization also has targets to consider digital transformation (Daneshvar, et al. 2010). It involves the use of technology to: simplify the operation regarding the services and process, to create a newly digitized bank and to work on the efficiency opportunities from using modern technology. This objective ensures that the company maximizes the latest technology and every chance that comes from it. Westpac Banking Corporation has goals that target the growth of the corporation. The objectives pursue the growth opportunities and focus on the growth of small and medium enterprises in the region of operation. It will ensure that the organization growth is taken into consideration. Lastly, the organization has objectives that focus on customer service and workforce revolution (Chen, et al. 2006). These targets are to focus on customer service, to strengthen the skills of the workforce that serve the customers, to help workforce to be innovative in serving customers. These objectives are suited for the Westpac Banking Corporation since they are well aligned with its visions. These objectives also are in alignment with the mission of the organization which is to be a leading provider of financial services in the Australian and New Zealand Markets. In addition, the objectives are also well aligned with the core values making them appropriate for the corporation. Environmental Analysis of the Westpac Banking Corporation SWOT analysis is an appropriate tool for the analysis of the Corporation external environment. The tool is essential in evaluating the business situation. By a smart look into Westpac Banking Corporation using the approach, one can identify the weakness and threats to its operation (Fleisher, 2003, p.59). It presents a clear opportunity to do what is necessary to the business in handling operational challenges to improve the service. Therefore, it is important for any Westpac Banking Corporation to analyze the business environment to realize an efficient way for success in the industry (Belch, 2014, p.31-34). To start with the strengths, it looks into factors that favour Westpac Banking Corporation over other competitors (Rugman, et al. 2008). Regarding this aspect, Westpac Banking Corporation is comparatively better than the closer rivals in the industry. The company applies unique input resources that enables it survive the stiff competition from banks like Commonwealth Banks, National Australian Bank, and more. Among the companies, strengths include: provision of flexible banking services, a large pool of employees, a socially responsible bank, and leading regarding ATMS in the entire Australia. On the other side, Westpac Banking Corporation also faces various types of weakness. On the edge of the weaknesses, the company faces stiff competition in from rivals in retail banking. Also, it still has a smaller number of branches with the country. These shortcomings have reduced the pace of the companys growth. The company has some opportunities that come by. Opportunities are much related to external factors that favour the performance of the business enterprise. It involves knowing the lucrative opportunities that can be sported. Some of the opportunities the company enjoys include the acquisition of a license to open branches to other businesses, high technological focus and innovation, and ability in setting up operations in developing economies (Sonia, 2012, p. 410-420). Lastly but not least, the threats facing the company includes worsening Australian economy, unfavourable regulatory changes by the state. Westpac Banking Corporation Strategy and its Importance The strategy of Westpac Banking Corporation is in alignment with the vision by seeking to provide more returns to the shareholders, creating a healthy relationship with the customers, creating a healthy working environment and to be leading and exemplary in the region. In the strategic plan, Westpac Banking Corporation should focus to offer some financial products and services to the core market which is New Zealand, Australia, and the surrounding areas (Bigler, 2013, p. 95-115). The growing number of customers should be given attention to ensure their satisfaction regarding range of service and products and their satisfaction. This will greatly help Westpac Banking Corporation to build a healthy and stronger customer relationship thus success. To achieve a range of products, the Westpac Banking Corporation should provide varieties financial services thus providing a greater variety that will attract and satisfy increasing number of customers. The diversification will help the company reach and meet the needs of individual customers. This strategy should seek to get a big number of clients and ensure that each customer can have more than one product. Consequently, this plan will enhance business continuity hence more profit to the corporation. Challenges are expected on the way when building the business to a high level. It is because as the firm grows, the environment becomes more complex becoming hard to handle. In this case, the strategy should seek to straighten the financial position and improve the business efficiency. The management should ensure that services offered are of high quality and satisfies the customers needs and at the reduced costs (Armstrong, 2006, p. 256-260). Further, the strategic plan should cover and anticipate change and emerging issues. It is crucial to expect cultural and demographic change and the effects they will have to the customers and the workplace. Therefore economic solutions should be created to the possible environmental challenges. This plan will sustain the vision of Westpac Banking Corporation in the case of the changing business environment. Finally, a strategic plan is strongly critical to Westpac Banking Corporation because it is the way to achieve the vision of the organization. A well-executed strategy will assure more revenue to customers of Westpac Banking Corporation. It will also help deliver quality services and products to the customers. The best way to achieve execution of this strategic plan is to embed it in business culture, values and business processes. The revenue will result from the determination of the employees towards achieving a common purpose. The growth objective usually surfaces in the form of profit and command of the large market (Macky, 2000, p. 123-130). Conclusion To sum up, Westpac Banking Corporation can thrive well than it performs today if the proposed strategic plans are incorporated into the existing ones. After an analysis of the appropriateness of the organizations vision, mission, core values of the organization, the right course to take becomes clear. Appropriate objectives will give direction and help the organization to move towards its set goals. In addition to this, an analysis of the external and internal business environment will help Westpac Banking Corporation to find opportunities and realize its strengths, point out weaknesses, and the potential threats to the organization. After understanding all this, Westpac Banking Corporation will take the right strategy which is appropriate to the organization. It will consequently help Westpac Banking Corporation to grow and overcome most of the challenges in the industry. References Armstrong, M. (2006). A handbook of Human Resource Management Practice: (10th edition), Kogan Page, London p. 256-260 Belch, G.E., (2014). Advertising: An integrated marketing communication perspective. McGraw Hill, P. 31-34. Bigler, J., Williams, F (2013). 'World-class strategy execution through on the job leadership development: Business Studies Journal, vol. 5, no. 1, pp. 95112. Chen, H., David, G., and Michael, H. (2006). The Influence of Liability of Foreignness on Market Entry Strategies: An Illustration of Market Entry in China. International Marketing Review, 23 (6), pp.636-649 Daneshvar, P., Ramesh, H. (2010). Review of Information Technology Effect on Competitive Advantage Strategic Perspective: International Journal of Engineering Science and Technology, 2(11), 62486256 Fleisher, S., and Babette, E. (2003). 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"Integrated marketing communications: Making it work at a strategic level".Journal of Business Strategy, 7(13), p.212-216 Nongo, E. Ikyanyon, D. (2012). The influence of corporate culture on employee commitment to the organization: International Journal of Business and Management, vol. 7, no. 22, pp. 2128. Macky,K., Johnson, G. (2000). The strategic Management of Human Resources in New Zealand: Auckland, New Zealand: Irwin/McGraw-Hill, 4(6), 123-130 Rothaermel, F. T. (2008). Competitive advantage in technology intensive industries: Advances in the Study of Entrepreneurship, Innovation Economic Growth, 3(18), 201-225. Rugman, A., and Alain V. (2008). A Regional Solution to the Strategy and Structure of Multinationals: European Management Journal, 26 (5), pp.305-313 Sonia, B., David, M. (2012). Risk identification and analysis in the hospitality industry: Practitioners' perspectives from India. Worldwide Hospitality and Tourism Themes, Vol. 4 Issue: 5, pp.410 427 Hubbard, G. Beamish, P. (2011). Strategic management: thinking, analysis, action, Pearson Education Australia, P.77 Thompson, A., Peteraf, M, .Gamble, J., Strickland, A. (2014). Crafting and executing strategy: the quest for competitive advantage, concepts and cases. 19th edition, McGraw-Hill: New York. P. 150-200