Culture, Ethnocentrism and Schindler’s List Essay

Culture is comprised of qualities, practices, objects, and different attributes standard to the people who are a piece of a specific gathering or society. It is the way we characterize and form ourselves to our society’s shared standards, empowering us to add to our general public. In any case, until we experience another culture not the same as our own, we are not even mindful of what qualities make up our own. By and large, we don't recognize our way of life until another individual penetrates one or our conventions, or we dismiss somebody else’s. On the off chance that an individual mulls over another culture’s principles and practices and comprehends that there is no set in stone between the two societies, at that point that individual has arrived at social relativism. In any case, this is hard to do as it is regular for all individuals wherever to put their own way of life designs at the focal point of things, regardless of which culture the person is a piece of. At the point when individuals do this, social clashes are started, as found in the film Schindler’s List, which depicts an about common case of outrageous ethnocentrism. One of the highlights of any culture, ethnocentrism is the act of passing judgment on another culture dependent on the gauges of one’s own way of life (Macionis and Plummer, 2010). At the point when an individual assesses another culture, that culture’s conventions, customs, language, and other racial practices are contrasted with their own, and sees those individuals as second rate or lower to themselves. This can prompt vanity, bogus pride, and a predominance complex, as to one’s own ethnicity, bringing about stooping and once in a while brutal conduct towards the other culture. In the event that the individuals of one culture deny or can't comprehend or acclimate to the next people’s culture, awful results emerge, that incorporate war and destruction. This is the premise of the Nazi and Jewish societies seen in Schindler’s List. A film by Steven Spielberg, Schindler’s List is the genuine story of Oskar Schindler, an individual from the Nazi party, a womanizer, a war profiteer, and the friend in need of in excess of 1,100 Jews during the Holocaust of WWII (Spielberg, 1993). The film opens in Krakow, Germany during WWII, with the underlying abuse of the Jewish individuals living there. Any organizations and employments the Jewish individuals had were removed by the German military, and they currently are being constrained into the Ghetto to be packed together without their assets and next to no garments and food. As the film advances, the Jewish individuals face ever-expanding mercilessness on account of German fighters. In the entirety of this is Oskar Schindler who is searching for an approach to make an enormous benefit from the war. He begins a processing plant making pots and skillet, utilizing the Jewish individuals living in the Ghetto as workers. The story is about Schindler’s social mentality (German Nazi) that changes as he sees the shocking and unjustifiable torment and murder of the Jews that work for him. Subsequent to scrutinizing his Nazi qualities, he understands how extremely wrong the Nazi assessments are of the Jewish culture, and winds up utilizing his own cash purchasing 1,100 Jews from a Nazi officer, so as to spare them from the Auschwitz concentration camp. His â€Å"list† contains the names of his laborers, whom he purchases to begin another production line in the Chez Republic. Subsequent to viewing the film, there was next to no that this essayist didn't discover socially stunning. The perspectives of the Germans towards the Jewish individuals were one’s of appall, disdain, and complete lack of interest to any torment, enduring, or dread the Jewish individuals were encountering. The film was recorded completely clearly (aside from the little girl’s red coat), leaving the watcher to focus and assimilate the Nazi’s perspectives of social predominance over dislike them, without the interruptions of the hues encompassing these two clashing societies. The red coat is critical as it represents Schindler’s arousing; first, as the young lady goes through the Ghetto searching for a spot to cover up as her kin are slaughtered by German officers (saw by Oskar); and second, when Schindler witnesses the consuming of 10,000 dead Jewish bodies stacked on monster consuming heaps, he sees the dead body of the young lady despite everything wearing the red coat. One social distinction between the American culture and the Nazi culture is the constraining of a whole race into one focal area, stripping ceaselessly rights, property, and work. American culture would not do this, yet the Nazi culture thought of it as their obligation to gather together and eliminate the â€Å"vermin† living in their nation. The Jewish individuals didn't agitator or dissent against their treatment from the German troopers, in any event, when one Jewish man was hauled out of a line by an officer and shot in the head before loved ones, for reasons unknown or cause. In another scene of irregular shooting, a German leader utilized the working Jews inside his camp as target practice. Despite the fact that the individuals were trying sincerely and were almost starved, this Nazi saw them as simply rodents and murdered them. An individual doing this in America would be captured, placed in prison, and doubtlessly be given a capital punishment after his preliminary. Another social contrast (and one hard to watch) was the consuming of dead bodies in colossal heaps out in a field. Since the Nazi culture didn't believe Jewish individuals to be human, it was totally adequate to consume the â€Å"garbage†, as it was the snappiest and most effortless technique for dispensing with squander. There is no examination for this to American culture, and the main other defended case of these tremendous amounts of consuming bodies occurring in history was during the infections that hit Europe. It was a significant culture stun to this essayist to see half consumed bodies being pulled out of debris heaps, at that point trucked to another consuming heap, all done by the Jewish individuals detained in the camp. Ethnocentrism advances disparity in light of the fact that the way of life who trusts it is unrivaled can be the bigger or prevailing society contrasted with different societies, enabling it to make laws that oppress anybody that is unique. Having preeminent force, this culture can change the social and money related status of people or ethnic gatherings, with no worries or regret for taking the very mankind from another culture. The predominant culture builds disparity by isolating any individual (or gathering) decided to be sub-par compared to its own, or power the substandard societies to surrender their qualities, convictions, and rehearses and receive the prevailing culture’s convictions. In outrageous ethnocentrism, slaughter happens in light of the fact that the prevailing society accepts that other second rate societies should be cleaned from the essence of the Earth, subsequently freeing the planet of rottenness and obliviousness. Business isn't led a similar route between societies, so clashes can happen when the two distinct societies are bolted to ethnocentrism. One factor is the correspondence procedure where each culture accept that business will be directed in its own local language, state English and Japanese. Right interpretation is essential to progress if neither one of the cultures is happy to work together in an alternate language other than its own. Certain articulations may likewise fortify ethnocentrism, making a negative sound system type and conceivably strengthening preferences (Cross-social, 2011). A culture’s social association can likewise have ethnocentrism clashes. For instance, one culture has faith in sexual orientation correspondence while another accepts ladies are second rate compared to men, thus they have unique or no rights contrasted with the men of that culture. Another contention between two organizations from various societies is the utilization of youngster work. Western societies discover these practices awful and exploitive, yet those societies that permit youngsters to work don't place the benefit of instructing their kids over the family’s endurance. A working kid can bring the family the genuinely necessary accounts to give endurance necessities, for example, food, dress, and sanctuary for the whole family. As we have seen, culture is exceptionally mind boggling and can impact each part of our lives. Ethnocentrism is a general human response that is found in completely known social orders or gatherings, and in about each person. Ethnocentrism may appear to support solidarity of a gathering and reinforce unwaveringness, however it likewise impedes any comprehension of an alternate gathering or culture. Since one culture accepts their direction is the most ideal way, there is no motivator to cooperate with another culture chose mediocre. Emphatically, this kind of contention regularly prompts social change, however contrarily, it demoralizes changes and advances segregation, wars, or the destruction of another culture.

The Aeneid-the Role of Fate Free Essays

Destiny is the fundamental thought of The Aeneid, yet more significantly, the hidden power all through the content. Destiny can't be transformed; it is the arrangement of occasions with the unavoidable outcome. Virgil utilizes destiny to describe and progress through his epic sonnet, however maybe likewise to delineate that the divine beings had initially planned for Rome to turn into an extraordinary and ground-breaking domain. We will compose a custom paper test on The Aeneid-the Role of Fate or on the other hand any comparative point just for you Request Now The ruler of divine beings, Jupiter, has picked Aeneas and his predetermined way to fate, by driving the Trojans and making the establishments for the Roman Empire.However, an assortment of divine beings meddle with Aeneas’s heading of destiny so as to fulfill their own wants, just to find that Aeneas’s destiny can be controlled, yet never toppled. Aeneas is conceived from the divine beings as a pioneer of the Trojans, in this way regards the divine beings and their wants. The divine beings and goddesses as often as possible appear to Aeneas, reestablishing his destiny and the snags he should defeat to succeed. Despite the fact that Aeneas realizes what he is bound to accomplish, he should settle on decisions and passionate choices that are incongruent with his fate.Unfortunately, these decisions negatively affect those nearest to Aeneas. For instance, in the event that it wasn’t for destiny, Aeneas and Dido would have experienced their lives together in Carthage, along these lines never establishing the city of Rome. Anyway on account of destiny, Aeneas and his armada leave Carthage in the late evening causing Dido so much misery that she ends her own life. Juno, the sovereign of the divine beings, holds an extraordinary disdain toward the city of Troy. Especially because of the way that Juno realizes that her preferred city, Carthage, will one day be crushed by the relatives of Aeneas. Notwithstanding the obliteration of Carthage; Paris, a Trojan, had additionally chosen Venus over Juno as the most wonderful goddess. Juno has a lot of outrage toward the Trojans along these lines and will persevere relentlessly from keeping Aeneas from his anticipated destiny. When Aeneas and his armada start to withdraw from their city of Troy, is when Juno starts to release her noxious endeavor to prevent Aeneas and the Trojans from satisfying their delegated predetermination. Juno calls Aeolus, the divine force of winds, to cut down a brutal tempest upon Aeneas as he cruises out of Troy.Venus quickly gets wind of what Juno is doing and beseeches her better half, Jupiter, to stop Juno without a moment's delay. Venus is afraid for her child and questions Jupiter with respect to why she harbors such disdain for Aeneas. Jupiter discloses to Venus that his destiny won't be influenced from the tempest and emphasizes the further destinies that anticipate Aeneas. My Cytherea, that’s enough of dread; your children’s destiny is firm; you’ll doubtlessly observe the dividers I guaranteed you, Lavinium’s city; and you will convey your convey your incredible hearted child, Aeneas, high as heaven’s stars.My will is as yet the equivalent; I have not changed. Your child (I presently talk tension is bothering you; I unroll the mystery look of Fates, alert its far off pages) will wage gigantic war in Italy and pound savage countries and set up a lifestyle and dividers for his own kin †until the hour of his third summer as the lord of Latium, until he has passed three winters since he defeated the Latins (Virgil 10). With the goal for Aeneas to accomplish his predetermination he should lose those nearest to him. During the consuming of Troy, Aeneas scans tensely for his significant other, Creusa.She appears to him later in soul and informs him that the divine beings have elevated standards sitting tight for him som ewhere else and he should leave without her. Besides, if Aeneas discovered Creusa, they may have both kicked the bucket in Troy or might not have had such a warm inviting while showing up in Carthage, hence modifying his destiny and never satisfying his fate. Venus is stressed over what Juno has wanted to disrupt Aeneas’s journey. Dreadful that Juno may turn the Phoenicians against Aeneas while living in Carthage, she sends down her child, Cupid, the lord of affection, to strike love in the core of Dido.Venus is uninformed of her activities, and Juno considers this to be a chance to get Aeneas far from his anticipated fate by wedding Dido and settling in Carthage. By and by, neither Venus nor Juno understands that Aeneas is constrained to his destiny and will in the long run leave Dido. Jupiter is perceptive of Aeneas and Dido’s relationship and chooses to send down Mercury to remind Aeneas that his destiny doesn't dwell in Carthage and he should leave right away. It is safe to say that you are presently establishing the framework of high Carthage, as worker to a lady, fabricating her an amazing city here?Are you absent minded of what is your own realm, your own destiny? The very divine beings, whose force influences both ea rth and paradise, sends me down to you from splendid Olympus. He himself has requested that I bring these orders through the quick air: what are you contemplating or seeking after while wasting your straightforwardness in Libyan land? For if the splendor of such deeds isn't sufficient to arouse you †on the off chance that you can't endeavor the errand for your own popularity †recollect Ascanius growing up, the expectations you hold for Iulus, your own beneficiary, to whom are owed the domain of Italy and the place where there is Rome (Virgil 88). Aeneas is completely mindful that his time in Carthage has now reached a conclusion and he should leave Dido, regardless of how they feel for one another. Tragically for Dido, when she understands that Aeneas and his armada are going to cruise away, she gets goaded and can’t bear to experience her existence without him. Watching Aeneas and his armada sail away, Dido feels totally miserable and is in absolute despondency. Feeling incapable to recoup from her subsequent misfortune in adoration, she chooses her lone choice is to end her enduring by hurling herself upon Aeneas’s sword.This without a doubt demonstrates that Aeneas represents Rome, and Dido represents Carthage; affirming the destiny of Carthage’s demolition because of Rome. Maybe the most noteworthy case of the significance of destiny in The Aeneid occurs in Book VI; the brilliant branch. Aeneas and his armada show up on the coast on Cumae looking for the Sibyl at the Temple of Apollo. Adhering to his father’s directions, Aeneas requests that the Sibyl gain him access to Dis so he may visit his father’s soul. Be that as it may, so as to enter Dis with any chance of returning, Aeneas should initially find a sign to pick up him access over the Acheron River.The Sibyl at that point discloses to Aeneas that the sign is a brilliant branch in a close by woods, in the event that the branch severs the tree effectively, at that point destiny grants Aeneas a go into the black market. In the event that the branch doesn't sever, at that point Aeneas isn't bound to go. A branch is covered up in an obscure tree; its leaves and flexible stem are brilliant, put aside as holy to Proserpina. The woods fills in as its screen, and shades encase the limb in obscured valleys. Just he may go underneath earth’s mystery space who first culls the brilliant leaved product of that tree. Exquisite Proserpina appointed this be offered her as gift.And when the principal branch is detached, a second develops again †with leaves of gold, again of that equivalent metal. So let your eyes search overhead; and when the limb is discovered, at that point pluck it somewhere around hand as due: for if the Fates have gathered you, the branch will sever uninhibitedly, effectively; yet something else, no force can beat it, hard iron can't assist with removing it (Virgil 136). Destiny assumes an essential job during this content. Aeneas is open into the immense woodland by a couple of birds to the favored tree. Without the pigeons, it would appear to be outlandish that Aeneas would ever locate the brilliant branch, connoting that destiny carried him to the tree undoubtedly.Once at the tree, the brilliant branch effectively severs demonstrating that his destiny permits him entrance into the black market. Once showing up into the black market, Aeneas is carried to his dad with the Sibyl to Blessed Groves. This is the place Aeneas’s father clarifies the purpose for his mission to Rome. Aeneas presently will comprehend the significant hugeness behind his excursion to Rome. Aeneas finds that Romulus, a Trojan relative, will discovered Rome and a Caesar will in the end rise from Ascanius. Additionally, Aeneas discovers that Rome will in the long run arrive at a Golden Age and rule over the world. Aeneas presently is completely mindful of the fate that lies before him.Juno sees since she can't prevent Aeneas from satisfying his fate. She is totally mindful since she can't change his destiny and it’s unavoidable that Aeneas will one day wed Lavinia. In any case, Juno is as yet perturbed with Aeneas and the Trojans and will remain determined from causing Aeneas, and any other individual in her way, a huge measure of agony and languishing. So as to at any rate postpone the establishment of Rome, Juno sends down Allecto to strike outrage into the core of Queen Amata. Allecto then advances to Turnus, inciting losing his better half, Lavinia, and giving up to a Trojan King.Thus obviously, maddens Turnus actuating a war against the Trojans. On the off chance that my capacity isn't sufficient, I will not spare a moment to argue for additional, from anyplace; on the off chance that I can't twist High Ones, at that point I will move damnation. I can't keep him from the Latin realms: so be it, let Lavinia be his better half, as destinies have fixed. However, I can in any case hold off that second and postpone these incredible occasions, can in any case strike down the countries of the two rulers (Virgil 171). Despite Aeneas’s destiny, Venus is as yet stressed over the up and coming war. She demands that Vulcan, the lord of discharge, supplies Aeneas with new indestructible weapons and shield to add to his advantage.Immediately, Vulcan and his laborers start delivering elaborate covering and weapons to help Aeneas in his up and coming fight. When completed, Venus appears to Aeneas and presents him with his new delightfully created weaponry, reinforcement, and shields. By tolerating his new endowments, Aeneas is emblematically setting out on achieving his fate and destiny. Finally, J

Kingston Unveils Worlds First 256GB USB Flash Drive DataTraveler 300

Kingston Unveils Worlds First 256GB USB Flash Drive DataTraveler 300 Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Kingston Unveils Worlds First 256GB USB Flash Drive : DataTraveler 300Updated On 23/06/2016Author : Pradeep KumarTopic : Gadgets Gizmos TechnologyShort URL : http://hbb.me/28Sh9rG CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogKingston Technology Company, Inc. launched the worlds first 256 GB USB pen drive a.k.a. flash drive. The Kingston DataTraveler 300 has a capacity of 256GB. Now you can easily carry huge amount of data anywhere and anytime. You can store plenty of photos, videos and important data. It is very useful for making backups. This flash drive is ideal for notebooks users for extending their capacities. Security is also considered well in this flash drive.Now users can protect and safeguard their data by using Kingstons   Password Traveler Software which allows users to password protect their data in a privacy zone. It can protect up to 90% of its capacity. Kingston states that the 256GB of storage space is equal to 10 Blu-ray discs, 54 DVDs, or 365 CDs. The Kingston DataTraveler 300 is only available in 256GB. And the bad news for Indians is, this sleeky gadget is currently available in Far East, Europe, Middle East and Africa.And another bad news is its cost. It costs about £565.67 which is around Rs.44976.For people who think it is a rumor, check Kingstons site about DataTraveler 300.Features and SpecificationsCapacity : 256GB Speed : 20 MB/second read and 10 MB/second write.Security : Has Password Traveler Security Software (Windows)Dimensions : 70.68 mm x 16.90 mm x 21.99 mmDesign : Lightweight,   Durable and sleek capless designEnhanced : Windows Vista ReadyBoostGuaranteed : Five-year warrantyREADHOW TO: Encrypt Your Pendrive Within Few Steps

The Influences of Mass Media on Health Trends - 2403 Words

The mass media consists of many sources of communication such as newspapers, magazines, television and radio, amongst other media outlets, of which are used to inform, educate, influence, and entertain an audience. These forms of communication help construct a person’s perception because the media use platforms to influence opinion, of which is made possible due to how the media organisations use their resources. The modern media are able to change people’s perspectives by introducing them to â€Å"modern† knowledge. In particular, the media has a great influence on health trends, due to them being the main source of information to the public, and therefore they have a greater responsibility to present the facts because irresponsible reporting can result in consequences, such as widespread moral panic, financial failure for businesses and may potentially be life threatening. Evidence to support this statement comes from the increase of the term ‘obesity epidemic’ used by the media, in particular The New York Times, of whom covered this throughout 751 reports between 1990 and 2001. The ‘obesity epidemic’ caused a moral panic amongst the public because the media defined it as a social issue due to the news story being less significant to theme. The information presented is influential to the public as it shapes their perception towards obesity. However, the media tend to portray overweight individuals negatively, of which reinforces stigma and ultimately results in theShow MoreRelatedMass Media and Popular Culture1367 Words   |  6 PagesHow has mass media a created a relationship among popular culture, mass media and different forms of dissemination? Mass media is any form of communication used to reach a large group of people. 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Society Divided By Sexual Education Program Essay

In Panama, just last year, more than ten thousand teenagers became pregnant, leading to high rates of school dropouts and increasing poverty in certain areas of the country. In her article â€Å"Society Divided by Sexual Education Program,† journalist Rosalia Simmons exposes the different perspectives the Panamanian society has regarding the law 61, which consists of the implementation of a sexual education subject in the curriculum of all the schools in Panama, whose main target is students from age 5 to 18 (Simmons). Thousands of people protested all throughout the country; the civil society was enraged at the prospect of the approval of law 61, which according to sociologist Dr. Olmedo Garcia, sought to decrease the rate of teenage pregnancies, STDs, and to defend a somewhat progressive look on polemic matters as gender identity and gender roles (Garcia). However, adolescent pregnancies and STDs have become a major social issue, since the figures increase every year. 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A Nation s Culture Of The Heart And The Soul Of Its People

Introduction of Hypothesis: â€Å"A nation’s culture resides in the heart and in the soul of its people.† This still stands true even in modern-day society, where things are rapdily changing, and starkly different from the past. However, in today’s world, the increased awareness of foreign culture as a result of globalisation causes the loss of local culture in terms of support given to local artistes. In this context, what exactly is local, and what is our own local flavour? Looking at xinyao, there might be a hint of local flavour in it. ‘Xin’ which comes from Singapore in Chinese, and ‘yao’ which comes from song in Chinese, literally translates to Singapore songs, and can be said to be a cultural legacy and a valued heritage. They are songs written about Singapore by Singaporeans. They are songs that are close to everyone’s hearts in Singapore, and songs that are ‘very Singapore ’. 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Strategic Planning Analysis of Westpac Corporation

Question: Discuss about theStrategic Planningfor Analysis of Westpac Corporation. Answer: Introduction The occurrence of economic extremes has negatively impacted the performance of most businesses. The banking sector is one of the major areas that have promoted entrepreneurial activities in the most parts of the globe. For instance, the initiative of offering cheap loans to encourage investors in Australia created a new generation of individuals who were motivated to acquire economic independence. However, despite the sector being the backbone of economic developments in a country, the industry faces a broad range of challenges. For instance, the industry faces fierce competition from other banks and financial institution, then, sometimes, the State formulation of unfavourable regulations regarding the interest rates the institutions are required to charge its customers (Grant, et al. 2011). In overcoming some of the challenges, Westpac Banking Corporation has established various strategies that have relatively given it a competitive edge over the rivals. For instance, the company has aligned its business objectives with customer segments by having customer facing divisions (Grundy, 2006, p.213-239). These segments include consumer banks, which handles sales and consumer customers. The second division is Business Bank, which handles small to medium enterprises, agri-business, and commercial clients. The third category is BT Financial Group Australia section deals in the business of wealth and insurance. The fourth division is Westpac New Zealand which offers a range of financial services to institutions, business and consumer customers in New Zealand. Then, finally, the Westpac Institutional Bank provides some financial services to government, institutions, corporate and commercial customers connecting Australia and New Zealand. This diversification of business portfolio s is instrumental in propelling the company towards success. The complexity in the banking industry imperatively requires companies to establish a clear strategy for them for growth. It is the method Westpac has regularly applied to achieve the status it has now. Contrary to which inefficiencies in the operations will enter the company and a culture of laxity may enter the organization (Nongo, et al. 2012). Ineffective operational strategies symbolize inadequate employees focus and the company will eventually lose direction. Consequently, the organization will lose the competitive edge. Further, understanding the vision, mission, core values and objectives acts as a roadmap for directing the organization towards the right course. In addition, the analysis of the internal and external environment is essential for coming up with a strategy that will help improve the performance of a corporation and guide it towards prosperity (Rothaermel, 2008, p. 201-225). Therefore, the paper has explored the strategic planning for Westpac Banking Corporation. The discussion has analyzed the companys vision, mission and values statements and their appropriateness to the achievement of the primary objectives. In addition, the paper has covered the goals of the bank and its appropriateness. Furthermore, the internal and external environments have been addressed to find out the companys strength and weaknesses to aid in the development of operational strategies that best suits the business (Thompson, et al. 2014). Westpac Corporation and the Industry As earlier noted the bank is among the top four financial institutions in Australia. The thirteen million customers apparently show how pretty well the bank is performing. The extended stay in the industry gives it a good reputation and image and also enhances the build of trust by customers. The justification of the postulation is based on the current performance of the company. If it could be an exploitative company, the number of customer base could be small. Also, the company could not have grown to this level. It is therefore quite clear that Westpac Corporation is a well-established organization, with a strategic focus and gives priority to customers interests (Kitchen, Burgmann, 2015, p.212-216). In Australia, the banking industry is competitive. The competitiveness emanates from the fact that Australia has so many banking and financial institutions. In the event a bank fails to offer best services to its clients, the risk of losing a significant number of the customers to the competitors is so high that may negatively impact on its performance (Hemmatfar, et al. 2010). Besides competition, the industry is faced by economic extremes. The economy of Australia varies with seasonal changes. Since banks performance depends on the steadiness of the economy. Notably, a reduction in the entrepreneurial actions automatically affects the banks. Therefore, the establishment of effective strategies and substantial support by the employees at the implementation guarantees the success of a banking institution or any other company. Vision, Mission and Core Values of Westpac Banking Corporation The vision statement for Westpac Banking Corporation is to emerge as the worlds great financial services provider, helping customers, communities and people to prosper and grow. The mission statement is to be a leading provider of financial services in the Australian and New Zealand Markets. This mission and vision statement is appropriate for the organization in that it enables the company to compete in the banking industry favourably. The system has embedded the company core values in the culture to support the customers. These values encourage teamwork, which ensures working together to deliver the best to the customers and delighting customers where they seek to put a keen eye and moderations so that they can understand their expectations. Another value is courage, where the Westpac team will be bold enough to handle change, not fearing the new way of conducting activities (Ireland, et al. 2008). Finally, they have a value to seek business, team and personal achievement. These values are well suited for Westpac Banking Corporation since they give consideration to all aspects of the organization that is necessary for the growth and again align with the vision and mission of the organization. The compatibilities of the values with organization objectives create efficiency and maintain workers focus on meeting the companys key aims. Objectives of Westpac Banking Corporation Objectives give direction and show the focus and the right way to follow. The objectives should be reviewed every year to ensure that the organization copes with the changing business environment. It helps to balance the risks and returns thus promoting growth. Westpac Banking Corporation has various objectives in line with performance. It looks forward to being the most performing bank in Australia. Also, it is determined to: achieve a management balance between returns, growth, and productivity, to maintain high capital levels to gather for stakeholders requirements, to improve funding types to fund diversity for customers and to maintain asset portfolio. These performance objectives aim at improving the performance and sustainability of the business (Hill, 2008, p. 423-440). Further, the Corporation has objectives in line with the service leadership. These objectives are to: provide the best customer experience regarding products and services offered by the organization, to work on the context-based experiences of the client, to acquire new customers. These objectives are to ensure that the organization gets a good number of clients and that get to be the best experience in the organization. The organization also has targets to consider digital transformation (Daneshvar, et al. 2010). It involves the use of technology to: simplify the operation regarding the services and process, to create a newly digitized bank and to work on the efficiency opportunities from using modern technology. This objective ensures that the company maximizes the latest technology and every chance that comes from it. Westpac Banking Corporation has goals that target the growth of the corporation. The objectives pursue the growth opportunities and focus on the growth of small and medium enterprises in the region of operation. It will ensure that the organization growth is taken into consideration. Lastly, the organization has objectives that focus on customer service and workforce revolution (Chen, et al. 2006). These targets are to focus on customer service, to strengthen the skills of the workforce that serve the customers, to help workforce to be innovative in serving customers. These objectives are suited for the Westpac Banking Corporation since they are well aligned with its visions. These objectives also are in alignment with the mission of the organization which is to be a leading provider of financial services in the Australian and New Zealand Markets. In addition, the objectives are also well aligned with the core values making them appropriate for the corporation. Environmental Analysis of the Westpac Banking Corporation SWOT analysis is an appropriate tool for the analysis of the Corporation external environment. The tool is essential in evaluating the business situation. By a smart look into Westpac Banking Corporation using the approach, one can identify the weakness and threats to its operation (Fleisher, 2003, p.59). It presents a clear opportunity to do what is necessary to the business in handling operational challenges to improve the service. Therefore, it is important for any Westpac Banking Corporation to analyze the business environment to realize an efficient way for success in the industry (Belch, 2014, p.31-34). To start with the strengths, it looks into factors that favour Westpac Banking Corporation over other competitors (Rugman, et al. 2008). Regarding this aspect, Westpac Banking Corporation is comparatively better than the closer rivals in the industry. The company applies unique input resources that enables it survive the stiff competition from banks like Commonwealth Banks, National Australian Bank, and more. Among the companies, strengths include: provision of flexible banking services, a large pool of employees, a socially responsible bank, and leading regarding ATMS in the entire Australia. On the other side, Westpac Banking Corporation also faces various types of weakness. On the edge of the weaknesses, the company faces stiff competition in from rivals in retail banking. Also, it still has a smaller number of branches with the country. These shortcomings have reduced the pace of the companys growth. The company has some opportunities that come by. Opportunities are much related to external factors that favour the performance of the business enterprise. It involves knowing the lucrative opportunities that can be sported. Some of the opportunities the company enjoys include the acquisition of a license to open branches to other businesses, high technological focus and innovation, and ability in setting up operations in developing economies (Sonia, 2012, p. 410-420). Lastly but not least, the threats facing the company includes worsening Australian economy, unfavourable regulatory changes by the state. Westpac Banking Corporation Strategy and its Importance The strategy of Westpac Banking Corporation is in alignment with the vision by seeking to provide more returns to the shareholders, creating a healthy relationship with the customers, creating a healthy working environment and to be leading and exemplary in the region. In the strategic plan, Westpac Banking Corporation should focus to offer some financial products and services to the core market which is New Zealand, Australia, and the surrounding areas (Bigler, 2013, p. 95-115). The growing number of customers should be given attention to ensure their satisfaction regarding range of service and products and their satisfaction. This will greatly help Westpac Banking Corporation to build a healthy and stronger customer relationship thus success. To achieve a range of products, the Westpac Banking Corporation should provide varieties financial services thus providing a greater variety that will attract and satisfy increasing number of customers. The diversification will help the company reach and meet the needs of individual customers. This strategy should seek to get a big number of clients and ensure that each customer can have more than one product. Consequently, this plan will enhance business continuity hence more profit to the corporation. Challenges are expected on the way when building the business to a high level. It is because as the firm grows, the environment becomes more complex becoming hard to handle. In this case, the strategy should seek to straighten the financial position and improve the business efficiency. The management should ensure that services offered are of high quality and satisfies the customers needs and at the reduced costs (Armstrong, 2006, p. 256-260). Further, the strategic plan should cover and anticipate change and emerging issues. It is crucial to expect cultural and demographic change and the effects they will have to the customers and the workplace. Therefore economic solutions should be created to the possible environmental challenges. This plan will sustain the vision of Westpac Banking Corporation in the case of the changing business environment. Finally, a strategic plan is strongly critical to Westpac Banking Corporation because it is the way to achieve the vision of the organization. A well-executed strategy will assure more revenue to customers of Westpac Banking Corporation. It will also help deliver quality services and products to the customers. The best way to achieve execution of this strategic plan is to embed it in business culture, values and business processes. The revenue will result from the determination of the employees towards achieving a common purpose. The growth objective usually surfaces in the form of profit and command of the large market (Macky, 2000, p. 123-130). Conclusion To sum up, Westpac Banking Corporation can thrive well than it performs today if the proposed strategic plans are incorporated into the existing ones. After an analysis of the appropriateness of the organizations vision, mission, core values of the organization, the right course to take becomes clear. Appropriate objectives will give direction and help the organization to move towards its set goals. In addition to this, an analysis of the external and internal business environment will help Westpac Banking Corporation to find opportunities and realize its strengths, point out weaknesses, and the potential threats to the organization. After understanding all this, Westpac Banking Corporation will take the right strategy which is appropriate to the organization. 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