Kingston Unveils Worlds First 256GB USB Flash Drive DataTraveler 300

Kingston Unveils Worlds First 256GB USB Flash Drive DataTraveler 300 Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Kingston Unveils Worlds First 256GB USB Flash Drive : DataTraveler 300Updated On 23/06/2016Author : Pradeep KumarTopic : Gadgets Gizmos TechnologyShort URL : http://hbb.me/28Sh9rG CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogKingston Technology Company, Inc. launched the worlds first 256 GB USB pen drive a.k.a. flash drive. The Kingston DataTraveler 300 has a capacity of 256GB. Now you can easily carry huge amount of data anywhere and anytime. You can store plenty of photos, videos and important data. It is very useful for making backups. This flash drive is ideal for notebooks users for extending their capacities. Security is also considered well in this flash drive.Now users can protect and safeguard their data by using Kingstons   Password Traveler Software which allows users to password protect their data in a privacy zone. It can protect up to 90% of its capacity. Kingston states that the 256GB of storage space is equal to 10 Blu-ray discs, 54 DVDs, or 365 CDs. The Kingston DataTraveler 300 is only available in 256GB. And the bad news for Indians is, this sleeky gadget is currently available in Far East, Europe, Middle East and Africa.And another bad news is its cost. It costs about £565.67 which is around Rs.44976.For people who think it is a rumor, check Kingstons site about DataTraveler 300.Features and SpecificationsCapacity : 256GB Speed : 20 MB/second read and 10 MB/second write.Security : Has Password Traveler Security Software (Windows)Dimensions : 70.68 mm x 16.90 mm x 21.99 mmDesign : Lightweight,   Durable and sleek capless designEnhanced : Windows Vista ReadyBoostGuaranteed : Five-year warrantyREADHOW TO: Encrypt Your Pendrive Within Few Steps

The Influences of Mass Media on Health Trends - 2403 Words

The mass media consists of many sources of communication such as newspapers, magazines, television and radio, amongst other media outlets, of which are used to inform, educate, influence, and entertain an audience. These forms of communication help construct a person’s perception because the media use platforms to influence opinion, of which is made possible due to how the media organisations use their resources. The modern media are able to change people’s perspectives by introducing them to â€Å"modern† knowledge. In particular, the media has a great influence on health trends, due to them being the main source of information to the public, and therefore they have a greater responsibility to present the facts because irresponsible reporting can result in consequences, such as widespread moral panic, financial failure for businesses and may potentially be life threatening. Evidence to support this statement comes from the increase of the term ‘obesity epidemic’ used by the media, in particular The New York Times, of whom covered this throughout 751 reports between 1990 and 2001. The ‘obesity epidemic’ caused a moral panic amongst the public because the media defined it as a social issue due to the news story being less significant to theme. The information presented is influential to the public as it shapes their perception towards obesity. However, the media tend to portray overweight individuals negatively, of which reinforces stigma and ultimately results in theShow MoreRelatedMass Media and Popular Culture1367 Words   |  6 PagesHow has mass media a created a relationship among popular culture, mass media and different forms of dissemination? Mass media is any form of communication used to reach a large group of people. 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Society Divided By Sexual Education Program Essay

In Panama, just last year, more than ten thousand teenagers became pregnant, leading to high rates of school dropouts and increasing poverty in certain areas of the country. In her article â€Å"Society Divided by Sexual Education Program,† journalist Rosalia Simmons exposes the different perspectives the Panamanian society has regarding the law 61, which consists of the implementation of a sexual education subject in the curriculum of all the schools in Panama, whose main target is students from age 5 to 18 (Simmons). Thousands of people protested all throughout the country; the civil society was enraged at the prospect of the approval of law 61, which according to sociologist Dr. Olmedo Garcia, sought to decrease the rate of teenage pregnancies, STDs, and to defend a somewhat progressive look on polemic matters as gender identity and gender roles (Garcia). However, adolescent pregnancies and STDs have become a major social issue, since the figures increase every year. 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A Nation s Culture Of The Heart And The Soul Of Its People

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Strategic Planning Analysis of Westpac Corporation

Question: Discuss about theStrategic Planningfor Analysis of Westpac Corporation. Answer: Introduction The occurrence of economic extremes has negatively impacted the performance of most businesses. The banking sector is one of the major areas that have promoted entrepreneurial activities in the most parts of the globe. For instance, the initiative of offering cheap loans to encourage investors in Australia created a new generation of individuals who were motivated to acquire economic independence. However, despite the sector being the backbone of economic developments in a country, the industry faces a broad range of challenges. For instance, the industry faces fierce competition from other banks and financial institution, then, sometimes, the State formulation of unfavourable regulations regarding the interest rates the institutions are required to charge its customers (Grant, et al. 2011). In overcoming some of the challenges, Westpac Banking Corporation has established various strategies that have relatively given it a competitive edge over the rivals. For instance, the company has aligned its business objectives with customer segments by having customer facing divisions (Grundy, 2006, p.213-239). These segments include consumer banks, which handles sales and consumer customers. The second division is Business Bank, which handles small to medium enterprises, agri-business, and commercial clients. The third category is BT Financial Group Australia section deals in the business of wealth and insurance. The fourth division is Westpac New Zealand which offers a range of financial services to institutions, business and consumer customers in New Zealand. Then, finally, the Westpac Institutional Bank provides some financial services to government, institutions, corporate and commercial customers connecting Australia and New Zealand. This diversification of business portfolio s is instrumental in propelling the company towards success. The complexity in the banking industry imperatively requires companies to establish a clear strategy for them for growth. It is the method Westpac has regularly applied to achieve the status it has now. Contrary to which inefficiencies in the operations will enter the company and a culture of laxity may enter the organization (Nongo, et al. 2012). Ineffective operational strategies symbolize inadequate employees focus and the company will eventually lose direction. Consequently, the organization will lose the competitive edge. Further, understanding the vision, mission, core values and objectives acts as a roadmap for directing the organization towards the right course. In addition, the analysis of the internal and external environment is essential for coming up with a strategy that will help improve the performance of a corporation and guide it towards prosperity (Rothaermel, 2008, p. 201-225). Therefore, the paper has explored the strategic planning for Westpac Banking Corporation. The discussion has analyzed the companys vision, mission and values statements and their appropriateness to the achievement of the primary objectives. In addition, the paper has covered the goals of the bank and its appropriateness. Furthermore, the internal and external environments have been addressed to find out the companys strength and weaknesses to aid in the development of operational strategies that best suits the business (Thompson, et al. 2014). Westpac Corporation and the Industry As earlier noted the bank is among the top four financial institutions in Australia. The thirteen million customers apparently show how pretty well the bank is performing. The extended stay in the industry gives it a good reputation and image and also enhances the build of trust by customers. The justification of the postulation is based on the current performance of the company. If it could be an exploitative company, the number of customer base could be small. Also, the company could not have grown to this level. It is therefore quite clear that Westpac Corporation is a well-established organization, with a strategic focus and gives priority to customers interests (Kitchen, Burgmann, 2015, p.212-216). In Australia, the banking industry is competitive. The competitiveness emanates from the fact that Australia has so many banking and financial institutions. In the event a bank fails to offer best services to its clients, the risk of losing a significant number of the customers to the competitors is so high that may negatively impact on its performance (Hemmatfar, et al. 2010). Besides competition, the industry is faced by economic extremes. The economy of Australia varies with seasonal changes. Since banks performance depends on the steadiness of the economy. Notably, a reduction in the entrepreneurial actions automatically affects the banks. Therefore, the establishment of effective strategies and substantial support by the employees at the implementation guarantees the success of a banking institution or any other company. Vision, Mission and Core Values of Westpac Banking Corporation The vision statement for Westpac Banking Corporation is to emerge as the worlds great financial services provider, helping customers, communities and people to prosper and grow. The mission statement is to be a leading provider of financial services in the Australian and New Zealand Markets. This mission and vision statement is appropriate for the organization in that it enables the company to compete in the banking industry favourably. The system has embedded the company core values in the culture to support the customers. These values encourage teamwork, which ensures working together to deliver the best to the customers and delighting customers where they seek to put a keen eye and moderations so that they can understand their expectations. Another value is courage, where the Westpac team will be bold enough to handle change, not fearing the new way of conducting activities (Ireland, et al. 2008). Finally, they have a value to seek business, team and personal achievement. These values are well suited for Westpac Banking Corporation since they give consideration to all aspects of the organization that is necessary for the growth and again align with the vision and mission of the organization. The compatibilities of the values with organization objectives create efficiency and maintain workers focus on meeting the companys key aims. Objectives of Westpac Banking Corporation Objectives give direction and show the focus and the right way to follow. The objectives should be reviewed every year to ensure that the organization copes with the changing business environment. It helps to balance the risks and returns thus promoting growth. Westpac Banking Corporation has various objectives in line with performance. It looks forward to being the most performing bank in Australia. Also, it is determined to: achieve a management balance between returns, growth, and productivity, to maintain high capital levels to gather for stakeholders requirements, to improve funding types to fund diversity for customers and to maintain asset portfolio. These performance objectives aim at improving the performance and sustainability of the business (Hill, 2008, p. 423-440). Further, the Corporation has objectives in line with the service leadership. These objectives are to: provide the best customer experience regarding products and services offered by the organization, to work on the context-based experiences of the client, to acquire new customers. These objectives are to ensure that the organization gets a good number of clients and that get to be the best experience in the organization. The organization also has targets to consider digital transformation (Daneshvar, et al. 2010). It involves the use of technology to: simplify the operation regarding the services and process, to create a newly digitized bank and to work on the efficiency opportunities from using modern technology. This objective ensures that the company maximizes the latest technology and every chance that comes from it. Westpac Banking Corporation has goals that target the growth of the corporation. The objectives pursue the growth opportunities and focus on the growth of small and medium enterprises in the region of operation. It will ensure that the organization growth is taken into consideration. Lastly, the organization has objectives that focus on customer service and workforce revolution (Chen, et al. 2006). These targets are to focus on customer service, to strengthen the skills of the workforce that serve the customers, to help workforce to be innovative in serving customers. These objectives are suited for the Westpac Banking Corporation since they are well aligned with its visions. These objectives also are in alignment with the mission of the organization which is to be a leading provider of financial services in the Australian and New Zealand Markets. In addition, the objectives are also well aligned with the core values making them appropriate for the corporation. Environmental Analysis of the Westpac Banking Corporation SWOT analysis is an appropriate tool for the analysis of the Corporation external environment. The tool is essential in evaluating the business situation. By a smart look into Westpac Banking Corporation using the approach, one can identify the weakness and threats to its operation (Fleisher, 2003, p.59). It presents a clear opportunity to do what is necessary to the business in handling operational challenges to improve the service. Therefore, it is important for any Westpac Banking Corporation to analyze the business environment to realize an efficient way for success in the industry (Belch, 2014, p.31-34). To start with the strengths, it looks into factors that favour Westpac Banking Corporation over other competitors (Rugman, et al. 2008). Regarding this aspect, Westpac Banking Corporation is comparatively better than the closer rivals in the industry. The company applies unique input resources that enables it survive the stiff competition from banks like Commonwealth Banks, National Australian Bank, and more. Among the companies, strengths include: provision of flexible banking services, a large pool of employees, a socially responsible bank, and leading regarding ATMS in the entire Australia. On the other side, Westpac Banking Corporation also faces various types of weakness. On the edge of the weaknesses, the company faces stiff competition in from rivals in retail banking. Also, it still has a smaller number of branches with the country. These shortcomings have reduced the pace of the companys growth. The company has some opportunities that come by. Opportunities are much related to external factors that favour the performance of the business enterprise. It involves knowing the lucrative opportunities that can be sported. Some of the opportunities the company enjoys include the acquisition of a license to open branches to other businesses, high technological focus and innovation, and ability in setting up operations in developing economies (Sonia, 2012, p. 410-420). Lastly but not least, the threats facing the company includes worsening Australian economy, unfavourable regulatory changes by the state. Westpac Banking Corporation Strategy and its Importance The strategy of Westpac Banking Corporation is in alignment with the vision by seeking to provide more returns to the shareholders, creating a healthy relationship with the customers, creating a healthy working environment and to be leading and exemplary in the region. In the strategic plan, Westpac Banking Corporation should focus to offer some financial products and services to the core market which is New Zealand, Australia, and the surrounding areas (Bigler, 2013, p. 95-115). The growing number of customers should be given attention to ensure their satisfaction regarding range of service and products and their satisfaction. This will greatly help Westpac Banking Corporation to build a healthy and stronger customer relationship thus success. To achieve a range of products, the Westpac Banking Corporation should provide varieties financial services thus providing a greater variety that will attract and satisfy increasing number of customers. The diversification will help the company reach and meet the needs of individual customers. This strategy should seek to get a big number of clients and ensure that each customer can have more than one product. Consequently, this plan will enhance business continuity hence more profit to the corporation. Challenges are expected on the way when building the business to a high level. It is because as the firm grows, the environment becomes more complex becoming hard to handle. In this case, the strategy should seek to straighten the financial position and improve the business efficiency. The management should ensure that services offered are of high quality and satisfies the customers needs and at the reduced costs (Armstrong, 2006, p. 256-260). Further, the strategic plan should cover and anticipate change and emerging issues. It is crucial to expect cultural and demographic change and the effects they will have to the customers and the workplace. Therefore economic solutions should be created to the possible environmental challenges. This plan will sustain the vision of Westpac Banking Corporation in the case of the changing business environment. Finally, a strategic plan is strongly critical to Westpac Banking Corporation because it is the way to achieve the vision of the organization. A well-executed strategy will assure more revenue to customers of Westpac Banking Corporation. It will also help deliver quality services and products to the customers. The best way to achieve execution of this strategic plan is to embed it in business culture, values and business processes. The revenue will result from the determination of the employees towards achieving a common purpose. The growth objective usually surfaces in the form of profit and command of the large market (Macky, 2000, p. 123-130). Conclusion To sum up, Westpac Banking Corporation can thrive well than it performs today if the proposed strategic plans are incorporated into the existing ones. After an analysis of the appropriateness of the organizations vision, mission, core values of the organization, the right course to take becomes clear. Appropriate objectives will give direction and help the organization to move towards its set goals. In addition to this, an analysis of the external and internal business environment will help Westpac Banking Corporation to find opportunities and realize its strengths, point out weaknesses, and the potential threats to the organization. After understanding all this, Westpac Banking Corporation will take the right strategy which is appropriate to the organization. It will consequently help Westpac Banking Corporation to grow and overcome most of the challenges in the industry. References Armstrong, M. (2006). A handbook of Human Resource Management Practice: (10th edition), Kogan Page, London p. 256-260 Belch, G.E., (2014). Advertising: An integrated marketing communication perspective. McGraw Hill, P. 31-34. Bigler, J., Williams, F (2013). 'World-class strategy execution through on the job leadership development: Business Studies Journal, vol. 5, no. 1, pp. 95112. Chen, H., David, G., and Michael, H. (2006). The Influence of Liability of Foreignness on Market Entry Strategies: An Illustration of Market Entry in China. International Marketing Review, 23 (6), pp.636-649 Daneshvar, P., Ramesh, H. (2010). Review of Information Technology Effect on Competitive Advantage Strategic Perspective: International Journal of Engineering Science and Technology, 2(11), 62486256 Fleisher, S., and Babette, E. (2003). Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. Upper Saddle River, NJ: Prentice Hall, P.59 Grant, R., Butler, B. (2011). Contemporary strategic management: An Australasian perspective, John Wiley and Son Australia, 5(21), 46-100 Grundy, T. (2006). Rethinking and reinventing Michael Porter's five forces model. Strategic Change, 15(5), 213-229. Hemmatfar, M., Salehi, M., Bayat, M. (2010). Competitive advantages and strategic information systems: International Journal of Business and Management, 5(7), P158. Hill, W., Jones, G. (2008). Strategic Management: An Integrated Approach. Cengage Learning, p. 423-440 Ireland, R. D., Hoskisson, R., Hitt, M. (2008). Understanding business strategy: Concepts and cases. Cengage Learning, P.345-380 Karagiannopoulos, G., Georgopoulos, N., Nikolopoulos, K. (2005). Fathoming Porter's five forces model in the internet era. info, 7(6), 66-76. Kitchen, P., Burgmann, I. (2015). "Integrated marketing communications: Making it work at a strategic level".Journal of Business Strategy, 7(13), p.212-216 Nongo, E. Ikyanyon, D. (2012). The influence of corporate culture on employee commitment to the organization: International Journal of Business and Management, vol. 7, no. 22, pp. 2128. Macky,K., Johnson, G. (2000). The strategic Management of Human Resources in New Zealand: Auckland, New Zealand: Irwin/McGraw-Hill, 4(6), 123-130 Rothaermel, F. T. (2008). Competitive advantage in technology intensive industries: Advances in the Study of Entrepreneurship, Innovation Economic Growth, 3(18), 201-225. Rugman, A., and Alain V. (2008). A Regional Solution to the Strategy and Structure of Multinationals: European Management Journal, 26 (5), pp.305-313 Sonia, B., David, M. (2012). Risk identification and analysis in the hospitality industry: Practitioners' perspectives from India. Worldwide Hospitality and Tourism Themes, Vol. 4 Issue: 5, pp.410 427 Hubbard, G. Beamish, P. (2011). Strategic management: thinking, analysis, action, Pearson Education Australia, P.77 Thompson, A., Peteraf, M, .Gamble, J., Strickland, A. (2014). Crafting and executing strategy: the quest for competitive advantage, concepts and cases. 19th edition, McGraw-Hill: New York. P. 150-200

Why Do Psychologist Do Experiments Essays - Psychology,

Why Do Psychologist Do Experiments? Why do psychologists do experiments? Psychology is very hard to define due to it's very nature and the wide range of topics that it covers. No two books will give exactly the same definition of 'psychology' or what subject matter it covers. However most definitions would suggest psychology to be the 'scientific study of behaviour and mental processes.' An astonishing variety of topics is covered under this definition for example topics can range from 'obesity' to 'living with a divided brain', from 'expression of aggression' to 'childhood amnesia'. No one today can afford not to know psychology as it touches every aspect of life. For example: How does the way your parents raised you affect the way you raise your kids? What effect does stress have on your immune system? How effective is psychotherapy when treating depression? How should instruments in a nuclear power station be designed to minimise human error? Can men care for infants as ably as women? Psychologists work on these and many more questions which need to be answered as through psychological theories and research we can learn to better understand ourselves, what motivates us and how to handle situations in a better way although each situation and the individuals involved in it are unique, some things could be applied to real life. For example parents may learn that reward is better than punishment when handling their kids. Also such theories and research have and will continue to influence laws concerning a number of areas such as capital punishment, pornography, sexual behaviour (for example sexual deviancy) However as most questions like the ones mentioned above relate to the 'psyche' (a totality of inner experience lacking in spatial dimensions) the problem is: How do external observers investigate someone else's psyche systematically if they cannot understand it with their senses? Behaviourism, a movement in psychology, maintains 'we cannot study the psyche at all because its immateriality renders it inaccessible to measurement.' This is where experimentation comes in. An experiment is a 'method of investigation in which the researcher manipulates the situation in order to bring about a change in the research participant's behaviour.' Behaviourists, use cause-effect methodology to measure the directly observable: the environment and behaviour as this is essentially the only way one can get an insight in to the answer of any of the above questions. However many psychologists object to this exclusively behavioural definition saying that a complete denial of the psyche prevents them from making inferences about the phenomena behind behaviour. If psychologists can explain behaviour by referring to consciousness, cognition, thought or emotion, then they can risk a much richer range of predictions about behaviour. Thus many psychologists regularly construct theories about the psyche, but still choose to base them on the experimental observation of behaviour played out in measurable environmental circumstances. Therefore experiments are essential as they allow determination of cause and affect as psychologists are interested in finding about more about human behaviour and the mental processes that underpin it. For example if we wanted to find out if absence really does make the heart grow fonder (Does 'absence really make the heart grow founder?). Is it enough simply to look around and make informal observations and on that basis come to a conclusion we feel happy with? Of course in one sense it is, and as naturally inquisitive people, we do this sort of thing all the time as a means of forming our own opinions. But the fact of the matter is that such a process inevitably leads different people to different conclusions - because we each focus on different information, have different experiences, have different agendas. Thus some people think absence really does make the heart grow fonder while others think the opposite, that Absence leads the heart to wander; or Out of sight, is out of mind . To know which is correct or when each is correct and, more importantly, why, we need to act as scientists, not lay-scientists. Using the scientific method to answer such questions differentiates psychology from other disciplines that address similar questions. The scientific method is a procedure for acquiring and testing knowledge through systematic observation or experimentation (e.g., through use of

The Automobile Market in Australia

The Automobile Market in Australia Statement of Purpose The aim of this report is to complete a market research analysis report of the automobile market in Australia that will help the Great Wall motors of china to undertake a strategic planning and make future growth plans.Advertising We will write a custom report sample on The Automobile Market in Australia specifically for you for only $16.05 $11/page Learn More The report will assess data and then make recommendations and conclusion to the management of the great wall motors that will the company to achieve its strategic objectives. The report will use Australian market information to identify and evaluate current and future market opportunities, demand trends within the Australian market and also make an analysis of product types and market segments that could provide growth for the company. Current and Future Market Opportunities Great wall motors, an automotive company established in 1976 is the leading SUV manufacturer in China (Globa l times 2010). The company got a licence to produce sedans in 2008 after two decades of producing trucks and has been hailed as one of the leading exporters of automotives in China, having entered the European market with an incredible success. Currently, it exports it products in more than 60 countries and the major question in this paper is whether this company can succeed in Australia the way it has succeeded in Europe and other countries (China daily 2010). How is Australian automotive market different from these other markets that the great wall motors has succeeded in? It is on record that Australia is one of the few countries worldwide that have facilities to design vehicles and produce them from scratch to dealership and most of the vehicles used in Australia are produced domestically (Lynn 2010). Trends within Australia Auto Market Australia is known for producing large sized passenger vehicles though there is a growing market for sports utility vehicles and sedans. One of the government policies that have had a huge impact on the Australian automotive market is global integration where the government has lowered the tariffs, providing the industry with an opportunity to adjust. The government helped the industry to internationalize while at the same time making sure it remains stable. There are four major manufacturers operating in Australia. These are Ford, Toyota, General Motors and Mitsubishi. Productivity in the automotive industry has improved significantly over the last ten years due to the benefits of market liberalization (Unescap 2009).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Characteristics of possible markets Unlike Australia which favours PMVs, not many other markets have a huge propensity for PMVs. Modern markets are tilting towards small fuel efficient vehicles which is also a trend identified in Australia. Due to the skyrock eting oil prices around the world, people have resorted to buying vehicles that can economise on fuel and that is where the great wall motors should focus its attention on. Consumer segments for growth There are two consumer segments that can provide economic growth for this company. These are the sports utility vehicles segments and the small trucks market segment. Sports utility vehicles have been a source of competitive advantage for great wall motors and will continue to be because the company has already made inroads into that segment. The small trucks segment is an area that has been avoided by many automakers meaning that foraying into this segment can provided the much needed growth. Analysis of the Australian Domestic and Overseas Market Using Research Information The Australian automotive industry has four major players and all the manufacturers are subsidiaries of overseas giants meaning that there is no indigenous automotive manufacturer in Australia. The size of the ind ustry has grown over the recent years with sales hitting 0.8 Million annually with the passenger vehicles taking the biggest chunk of the market. There are also heavy trucks being assembled in Australia but there is no production of light trucks in Australia at the present. All light trucks are manufactured outside. Local manufacturers confine themselves to passenger motor vehicles because this is the dominant characteristic of the Australian motor industry. The long distance between major cities in Australia and transport infrastructure that can cater for larger vehicles has made the consumers to value the PMVs. Fuel prices in Australia are also low and the PMVs have features that make travelling in the country comfortable. However Australians are moving towards small inexpensive vehicles that facilitate travels within cities. There may be stiff competition between the manufacturers of PMVs but the modern shift towards small inexpensive sedans has created an opportunity that can be utilised by any automotive manufacturer. One characteristic of the Australian market is their disregard for the sports utility vehicles. Apparently, no automaker in Australia assembles or produces sports utility vehicles locally. Australia imports sports utility vehicles from Europe, Japan and Australia. There exists opportunities in Australia for light trucks and small sedans and any player planning to venture in the Australian motor industry must exploit the void in the Australian motor market. Australian major automotive markets overseas are concentrated in the Middle East, the leading consumer being Saudi Arabia which takes 50 percent of the Australian automotive exports.Advertising We will write a custom report sample on The Automobile Market in Australia specifically for you for only $16.05 $11/page Learn More Other leading consumers include Oman, Kuwait, Qatar and the UAE which means that any automotive maker planning to venture into Australia must be able to exploit these overseas opportunities that have already been created by the existing automakers (Kraft 2010). There are certain characteristics of the Australian overseas market especially in the Middle East that any player has to factor in. The products that Australia exports to the Middle East are not the same as the products consumed locally. Due to the availability low prices of oil in the Middle East, fuel efficient vehicles are not easily marketable in the region meaning that Australia exports top of the range vehicles to this market segment. As opposed to the domestic market in Australia, Passenger Motor vehicles are not in high demand overseas especially in the middle east where there are low populations and high preference for the top of the range vehicles because the consumers in most of these country are economically endowed. Conclusions Based on Research Findings From the above analysis of research information, it is evident that the Great Wall Motors may not e asily find a market share in Australia. The Australian transport infrastructure and customer preferences favour Passenger Motor Vehicles which the Great Wall Motors does not deal in currently. Currently there are four major competitors in the Australian motor industry meaning that an additional competitor would find it hard to compete with the existing automakers. The major disadvantage for Great Wall Motors is that it does not have the facilities to produce the kind of vehicles that are in concordance with the Australian market characteristics. Secondly the Great Wall motors specializes in sports utility vehicles which are largely unpopular in Australia meaning that it would hard for the company to make a breakthrough in the country. However, the future of the automotive market in Australia may favour the Great Wall motors because as mentioned above, people in Australia are now inclined towards small inexpensive sedans. Recommendations Currently, the competition in this segment is not as stiff and there is an opportunity success in this segment. I would recommend that Great Wall Motors target this emerging opportunity in the Australian market because the company already have facilities that can create a competitive advantage in this segment.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Great Wall Motors should therefore set up plants in Australia for manufacturing the small inexpensive sedans and also transfer some of its SUV operations to Australia to target the Australian overseas market especially in the Middle East. The current marketing strategies that Great Wall Motors uses by great wall marketing may not succeed in the Australian market because of the nature of the market that favours Passenger Motor Vehicles meaning that the company has to rework its marketing strategies to favour its new line of production. In Australia, the best strategy that can enhance its competitive advantage is market segmentation which will help the company to create niche markets (ABR 2008). Market segmentation will help Great Wall Motors to develop products that suit different classes of people in the country ensuring that each class or market segment is served with its own type of product (Kynge 2009). This is the only strategy that will help Great Wall Motor to penetrate the tr icky Australian automotive market. There are some additional resources that will be required to support the above recommendations for market segmentation. This includes a strong and effective research team that will study the Australian market so that the company can make strategies that are in line with the preference of the Australian customers. The Great wall motor company also needs a string sales and marketing team that will promote the new products in the Australian market and also ensure that the company attains a competitive advantage in the new market (China auto web 2010). The company also needs to invest in the state of the art plants to ensure it delivers products that are of higher quality than what the existing players deliver to the Australian and overseas automotive customers because this will be another source of competitive advantage for the company. All in all, it may not be easy for the company to excel in Australia but if the above recommendations are considered , the company can in the long run become a competitive player in this tricky automotive market. References Automotive Business Review (ABR) (2008) Great Wall Motor looks towards EU for exports. (Online) Available at: automotive-business-review.com . China Auto Web (2010) Great Wall Plans More KD Assembly Plants Overseas. Web. Available at: http://chinaautoweb.com/2010/08/great-wall-plans-more-kd-assembly-plants-overseas/. China Daily (2010) Great Wall banned from exporting GW Peri mini car. Web. Available at: chinadaily.com.cn/bizchina/09gzautoexpo/2009-11/25/content_9050939.htm Global times (2010) Great Wall Motors vehicles hit Cambodian market (online) Available at: globaltimes.com/great wall motors. Kraft, R. (2010) Shaking the Globe: Courageous Decision-Making in a Changing World. Melbourne: C.U.P Kynge, J. (2009) Great Wall Motors Launches First Chinese-Made Cars into Australian Market themotorreport.com. Web. Available at: austrade.gov.au/Automotive-to-China/default.aspx. ( Acessed, 12 July 2009 Lynn, J. (2010) What is missing in the Australian automotive market. Web. Available at: themotorreport.com.au/4538/whats-missing-in-the-australian-automotive-market/ Unescap. (2009) Australian Automotive Market. Web. Available at: unescap.org/tid/publication/part_two2223_aus.pdf